Kraft Foods Corporation Assignment Example | Topics and Well Written Essays - 250 words

Kraft Foods Corporation - Assignment Example Kraft Foods Corporation, launched in 1903, is the leading drinks and cuisines firm in N. America and the subsequent most prominent corporation globally. Therefore, nothing speaks to the Kraft Foods corporate values more than the company’s relentless concern on safety of food. The company ensures that it consumers use its brands with confidence and without fear of contracting some health problems. Â  In connection to this, environmental, anti-biotech team tests have concluded that taco shells brand contained a certain protein (Cry9C), a pesticide is unproven for consumption by human, ((Kraft Foods Co., 1995).. The corn now only approved for utilization in animal feed since the issue concerning whether the product could cause unhealthy reactions to human beings is unclear. Test provided by an environmental, anti-biotech team confirmed harmful corn traces in a taco shell brand, which had been bought in the suburb of Washington, and laboratory tests by Kraft Company confirmed sim ilar results, (Kraft Foods Co., 1998). Â  Therefore, in response to this claim, Kraft Foods Company, a Phillip Morris Company division, announce an intentional recall of the whole Taco Bell line of production such as Taco shells home original 12 and 18 and taco kits and seasoning 12, until the company will be confident that genetically modified corns are no more in the company meals. Irrespective of the claims, Kraft Company affirms that there are no human health threats from the corn (Kraft Foods Co., 1998).