In what ways does cinema verite differ from documentary film and what Essay

In what ways does cinema verite differ from documentary film and what methods do film makers create realism in documentaries - Essay Example Documentary can broadly be described as cinematic expression that reveals ‘fullness and completion, knowledge and truth’ (Nichols, 1994:1). They focus on actual evidence of the events, using real people rather than actors of fictional films who portray other characters. As such, they have minimal editing, reflecting the unvarnished truth. Cinema verite, on the other hand, is a French expression that means ‘truthful cinema’ that records events as they are occurring, often prodding real people to reveal new information in order to showcase new dimension of issue or events (Black, 2002). Hence, it can be defined as documentaries with wide scope of capturing truth. The editing of film makes it more dramatic and, therefore, has greater impact than normal documentary films that are stark in their thematic reality. Documentary films are also accompanied by narratives that highlight events and often inform the public of its relevance by relating it to the history of events. The viewer is, therefore, updated with information about the events and can draw conclusion of truth as he/he sees the documentary. Cinema verite has no narrator and, therefore, the viewer has the freedom to interpret the film as he/she sees. The spontaneity of real characters makes it interesting because they are designed to reveal new aspects of their personality or issues which are often not intended for public. Nanook of the North, made in 1922, is a prime example of cinema verite which documents ethnographic study of Inuits. It has used photographic technics vis-a-vis fade out transition and editing to streamline and emphasize the issue (Renoy, 1993). This is very interesting and pertinent fact of cinema Verite that distinguishes it from normal documentary films. Another very important difference is that textual representation of live events in documentary films are seen as truthful expression of reality. There is little ambiguity because footage of events is not edite d and voiceover is just to inform the audience about the issue which they see in the films. Cinema verite is proactive in its depiction of truth because while it captures the events as they occur, it actively provokes subjects in the event to provide new stance to the event. Mamber (1976) asserts that it is not just mutant offspring of documentary technique but tends to highlight the stance of the film maker. It tries to reveal new aspects of events rather than focusing on only one angle of the truth. Very often, the film maker uses editing techniques to showcase truth which could dramatize the events. Thus, it tends to expose paradoxical facets of the true events and makes them more intriguing and interesting. Facilitated by the technology advancements, the world of cinematic documentary has unfolded unprecedented way of unlocking truth and bringing them directly to the public. In the contemporary times, making documentary films has become very challenging because of the diversity of subjects and myriad formats of media tools can be easily exploited to divulge truth. Cinema verite of France, Direct Cinema of America and observatory films of the UK are all varying formats of documentary films that are based on true events. Popularly known as ‘voice’, the reconstructions and structuring tools used in documentary become the vital factor that shift the focus to spotlight and produce

Customer Information Management Essay Example | Topics and Well Written Essays - 1500 words

Customer Information Management - Essay Example Companies particularly doing e-business achieve decisive competitive advantages by knowing their customers' wishes in detail, guaranteeing them customized service, and establishing long-term relationships with them. By delivering 24/7 personalized access to customer service via the Internet, a call centre, or face to face, they can get the most from their company's existing customers, and develop an ongoing stream of satisfied customers in the future []. Customer information management covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end [1]. Automated information management processes are often used to generate automatic personalized marketing based on the customer information stored in the system. In its broadest sense, customer information management covers all interaction and business with customers. A good CIM program allows a business to acquire customers, provide customer services and retain valued customers. CIM applications often track customer interests and requirements, as well as their buying habits. This information can be used to target customers selectively. ... Providing a mechanism for correcting service deficiencies Storing customer interests in order to target customers selectively Providing mechanisms for managing and scheduling maintenance, repair, and on-going support CIM applications often track customer interests and requirements, as well as their buying habits. This information can be used to target customers selectively. Furthermore, the products a customer have purchased can be tracked throughout the product's life cycle, allowing customers to receive information concerning a product or to target customers with information on alternative products once a product begins to be phased out [2]. Repeat purchases rely on customer satisfaction, which in turn comes from a deeper understanding of each customer and their individual needs. Customer Information management is an alternative to the "one size fits all" approach. In industrial markets, the technology can be used to coordinate the conflicting and changing purchase criteria of the sector. The data gathered as part of Customer Information management raises concerns over customer privacy and enables coercive sales techniques (Goodhue, 2002). However, Customer Information management does not necessarily involve gathering new data, but also includes making better use of customer information gathered as a result of routine customer interaction. The privacy debate generally focuses on the customer information stored in the centralised database itself, and fears over a company's handling of this information, especially regarding third parties [3]. Profit from the numerous advantages of an innovative solution for customer relationship management [3]: Reduce your costs by transferring functions in a targeted manner from company to customer, simplifying